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Due to it’s
format, ViaVia reaches all
language groups
and all
income and age groups. On publishing days,
ViaVia reaches 20% of the
households in Curacao.
One could
divide the readership in two big categories:
people who
are looking for something and people who are “just curious”
(the second group represents about 65% of the readership).
Since
October 2007, the ViaVia
newspaper is also posted on the
www.viavia.net website.
This is a creative solution to compensate for the
“structural” shortage of paper copies. From now on,
everybody can read the paper at home and/or at the office.
The exposure for your advertisement is indefinitely
increased.
All new
residents of Curaçao are avid
readers of ViaVia. This group is
actively looking for housing, transportation and all sorts
of products and services. If your business taps on this
resource, you will build up customers for
the
long term. Furthermore, because of
language issues, most immigrants don’t read the local
publications during the first months of their stay; either
for language reasons or because they are not yet integrated.
ViaVia is for most of them their
link to the local economy.
The
ViaVia is read in average by 2.5
people and is not thrown away as quickly as a “daily”newspaper.
The life cycle
of the
ViaVia is of 3 to 4 days. On average a
ViaVia is read 2 or more times,
by each reader. The effectiveness of the advertisement in
this media is therefore very high because of the extra
contacts.
The
advertisement in ViaVia is
better read, because it is the very content of the
publication. People use the
ViaVia to check
out for bargains and offers from the
businesses, to buy rent or sell things and to find
out what is the
market price of things. Many
business people consider the ViaVia
an important tool to get a “feel” of the market.
If you want
to reach 40.000 people every week and influence their
perception about your product, you should be giving a
serious thought about the ViaVia.
It’s
unique, very effective and very cost effective!
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